Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Wednesday, February 22, 2012

Studio Tour

Today was spent tidying my workspace at home. I am lucky enough to have an entire spare bedroom dedicated to my art studio. However, since it is the home of all of my creative energy, it can get very messy and cluttered very quickly. Nothing re-energizes me more than getting things organized and in their place.

I have done a lot of growing and learning this past year and MoKoPo has transformed from a "Hmm, I wonder if I can do this" dream to a "This is my passion. This is my career. It is happening" reality.  With that, it was very important for me to create a workspace that allows for serious productivity-- a place where I can lock myself in for the day and create to my heart's content. You might remember my modest little set up from my post at the end of 2010 here. What a transformation, huh?! 

 

I have three main "stations" in my studio. I have a "business and blogging" station that houses my calendar, computer, and office supplies, a "crafty" station that is a clean, open counter space used for assembling things, packaging prints, etc., and a "get messy and create" space where all the magic happens.

I designed and assembled my desk space using mostly products from IKEA (uhh, LOVE ikea!). It was important to me to have lots of counter space, lots of storage space, and that the desk utilized as much space as possible in my small room.
  

To create the desk, I used one large Expedit bookcase turned on it's side for the left end piece, and two small Expedit bookcases for the middle and right end pieces.

The desktop is actually composed of two separate Vika Amon table tops laid across the three bookcases (they meet in the middle of the center bookcase). To keep them from sliding around, I attached them to the bookcases with a strip of adhesive velcro. Works like a charm!

Note: The bookcases are slightly deeper than the table tops which wasn't a big deal to me. I just slid the table tops all the way toward the front of the bookcases so that they were flush in the front. The small gap at the back (against the wall) allows me to run my computer cord up the wall, behind the desk, and into my laptop to charge.

 

I do most of my painting at this desk, also purchased at IKEA (called the "Vika Blecket Drawing Desk") The desk is able to be tilted up at the back and used as more of a drafting table, but I usually just keep it flat and work from there. I have a small, portable, plastic slanted surface that I can use if I need a drafting type of space (in this photo it is what the 4 red canvases are sitting on).

I've had this desk for years and I've just accepted the fact that it is my work area and it WILL get messy. I gave up trying to keep it clean (notice all the paint on it?) and it's so much less stressful to create without feeling like I have to restrain myself for the sake of staying tidy.



In this room I have one closet which houses all of my blank canvases, some finished canvases, shipping supplies, and my prints.

Behind the entry door I have a hanging shoe organizer where I store all of my soft materials like t-shirts, tote bags, etc., as well as the small canvas journals I paint occasionally


Behind my desk is a giant pegboard wall. I started using pegboard as part of my art show display (seen here) and I loved its versatility so much that I knew I needed it in my studio as well! This is where I keep the supplies I need most often (paints, brushed, pens, etc.) so they are always within easy reach.


Once again, the small white shelves that hold my paints were purchased at IKEA. They are called the "Ribba" photo ledge. Instead of using screws, I simply hung them up with pegboard hooks through the shelves' pre-drilled holes. Luckily, I already had these shelves-- they can be seen holding my finished canvases in my old studio set-up.

 

The containers holding my pens, markers, and brushes are called "Asker" containers. Other items are hung up with general pegboard accessories found at any home improvement store. I actually bought a giant assorted pack of hooks at Big Lots for a good deal. The long skinny pegs are great for hanging scissors and store-bought items that have hanging tabs already in the packaging (in this case, colored pencils, doilies, etc.) Two of my larger paintbrushes are hung up using double hooks meant for things like screwdrivers. 

 

Since I'm ALWAYS in need of paper towels to dry my brushes and to clean up unfortunate paint spills, I decided to rig a hanging device so they are always on-hand. I just used a little bit of rope, tied two loops at the ends, and strung it through the roll to hang it on the desk's screws. Easy peasy!


And on a final note, I want to mention that if you go to IKEA to do some shopping for your own studio, be sure to check out the "As-is" section near the checkout of the store. This is the place where they put all sorts of defective, returned items that are often drastically discounted.

I found this returned piece of kitchen cabinetry originally intended to hold and sort plates. Now I use it as a place to organize all of my prints and keep them from getting damaged. Be sure to think outside the box!

So that's it! What do you guys think? Have any favorite parts of my studio? What about your own creative workspace solutions? I'd love to hear about them-- please share in the comments below!

Also, if you have any questions about items in my studio (where I got them, how I set them up, etc.) don't hesitate to ask! I'm an open book!

Saturday, January 21, 2012

What I've Been Up To: My OTHER Business


Some of you many already know this, but MoKoPo is just one of the two businesses I currently own. For the past 2 years I've been working solo as a Licensed Massage Therapist out of a studio in my home. These two career choices merge very well as both allow a lot of flexibility and control over my own schedule.

Last year, when I moved out of my duplex apartment and in with Kyle, my old residence suddenly seemed huge-- and vacant! I decided to move my massage room from the top floor to the main floor and even then I had SO MUCH room. My dear friend, Kimberly, is also a massage therapist so I got in touch with her to discuss teaming up and relaunching our business together. Fortunately, she was totally on board and the past 4 months or so has been spent making marketing plans, creating logos and websites, gathering supplies, and gearing up for our Grand Opening Open House which we held last Saturday.

Being relatively new small business owners and having a tight budget to work with, we did most of the work ourselves (with a little help from our handy family members!) This was not too difficult to do, with my craftiness and her adventurous spirit mixed with some serious Pinterest inspiration. We were so pleased with the overall look and feel of our studio and our Open House was a huge success!

Here are just a few of the crafty details in our new place:

Painted flower boxes hide an ugly old doorbell fixture
We bought inexpensive canvases and stapled different kinds of fabric to them as part of a quick and budget-friendly gallery wall in our entryway
We used some of the leftover fabric to tie the hallway collage in with our living room by whipping up some new pillow cases (thanks, Mom!)



Branding was very important to us so we plastered our logo on everything we could including:

Mini body scrub samples we gave out to our open house guests as a little "Thank You" for coming
and water bottle labels we printed ourselves!
Our fireplace was also in desperate need of an update. Who decided to put peach seashell tiles in a living room fireplace in the first place?? Tacky. But, with a little oil-based metallic silver paint, we snazzed it right up!


And last but certainly not least, we took a huge risk and ran with it by painting an ENTIRE wall in our waiting room with chalkboard paint! Our first thought was to paint a small rectangle in the center of the room, but as a way to avoid tedious measuring and taping off perfect right angles, we scrapped the rectangle idea and went with the whole wall. We are SO happy with how it turned out because it serves as both a functional memo board with our specials and prices, and also as a statement piece that makes a huge impact. LOVE.


Phew! Looking back at all the work we did makes me exhausted all over again, but we could not be more pleased with having things up and running. We've gotten nothing but good response from our customers and friends and we are so excited to see how things develop for us in the future.

What is your favorite of the projects we completed? Do you have any DIY ideas for a small business workspace? We'd love to hear them!

Friday, October 14, 2011

Narrowing Down My Values

I've been working on my Right-Brain Business Plan and as part of the program, I have been narrowing down my core values in terms of my life and my business. This is a great activity for any business owner to gain clarity about what is most important to them and to be sure that their decisions align and support those values as they proceed in their journey.

I started by listing everything that came to mind when I thought of what is important to me. I listed things I enjoy doing, events in my life where I felt most happy or at east, and things that I admire in other people. On the flip side, I also listed things that annoy me, make me uncomfortable, or angry. Then, after I was finished "brain-dumping", I looked over my list and spotted trends. The most prevalent trends became my "values". I then created a small collage about each value so I can come back to them later when I need to refocus.

Here are the cards I created:

C R E A T I V I T Y
 



F I N A N C I A L    S T A B I L I T Y
 

F R E E D O M    O F    T I M E



R E L A T I O N S H I P S  and
C O L L A B O R A T I O N


F U N

 

C O N F I D E N C E



L E A R N I N G     N E W     T H I N G S



P R O F E S S I O N A L I S M

 

Have you narrowed down your values yet? What are they? Do we share some of the same ones?

Thursday, September 29, 2011

A Penny For Your Thoughts?



Monday, September 26, 2011

Creative Business Owners: 5 People You Should Know

For the past couple of weeks, I have been bubbling over with inspiration and motivation with regard to my artwork and my business.

What has caused this rush of excitement and creativity?
Research. Tons and tons of research. 

When making a list of things I could do for hours on end without getting bored, one of the things at the top of the list would be obsessively passionately scouring the interwebs for all things creative business.

Could I be doing something more productive with my time? Maybe.
Does this make me a super-nerd? Probably.

But here's the thing: Everything I know about running a business-- product design, marketing, finances, branding, web design, social media, customer service, communication-- has either been self-taught or acquired through the simple act of "Googling" and learning from the experience of others. I do not have a business degree nor have I taken any classes, but one asset I do have is my unending desire to learn.

That being said, I thought I would share some of the brilliant minds I've come into contact with throughout the course of my business. Some of these people I have interacted with via e-courses, teleconferences, or social networking but most of them I have learned from just by reading their blogs or checking their books out of the library. They all have different areas of expertise and varying things to offer but they do have one thing in common: They are brilliant teachers.


1. Jennifer Lee- The Right-Brain Business Plan

A fabulous book, e-course, and workshop geared at helping creative-minded people formulate a business plan. Perfect for those right-brained thinkers who cringe at the thought of spreadsheets and number projections.




2. Michelle Ward- The When I Grow Up Coach

Michelle is a great speaker and coach geared at helping people get in touch with their passions and figure out what their dream career really is. She is fun, enthusiastic, and her excitement is contagious!



3. Tara Gentile- Scoutie Girl Blog

I recently stumbled upon Tara Gentile through one of my research binges and it took no time at all for her to re-light my spark. Her writing is amazing-- inspirational, full of wisdom, and chock-full of "ah ha!" moments. I purchased her e-book "The Art of Earning" and I'm not exaggerating when I say it changed my whole perspective on money and personal value.



4. Chris Guillebeau- The Art of Non-Conformity

Just as the title of his blog suggests, Chris writes about the possibility for creative entrepreneurs to throw out the rules of business and create their own path to success. He is a walking, talking example of the success that can come from thinking outside of the box; he is currently living his dream of traveling the world and visiting every country on earth (how cool is that!?)



5. Danielle LaPorte- WhiteHot Truth

If you're looking for someone with more of a kick-ass-and-take-names attitude about business, Danielle is your girl. She's passionate about her mission, is unabashedly honest, and gives insights that will light your fire.

Monday, June 6, 2011

Business, Learning, and Links, OH MY!-- A Midwest Craft Caucus Recap


This past weekend my friend and creative cohort, Jess of Iris Photography, and I took a road trip from Cincinnati to Columbus to attend the "Midwest Craft Caucus". I had been super excited about it from the moment I registered a couple of months ago, but even with all the anticipation it far exceeded my expectations!

The caucus took place over the course of two days: Saturday from 9:00-4:30 and Sunday from 9:00-2:30. It was comprised of both Q&A expert panel discussions on topics such as Social Media, Being Successful on Etsy, and the Future of Handmade as well as smaller breakout sessions. These breakout sessions were more intimate discussions led by crafty business owners, bloggers, and other experts. Everyone attended the panels while each session period had 3 different options to choose from. The fact that attendees got to choose whichever topics they felt were most applicable to their current business was genius planning, in my opinion. It prevented boredom and kept us engaged, instead of having to sit through a discussion that was far too novice or advanced for us.

 To give you a better idea of the overall event, here is the exact schedule that I chose for myself, a general description of each session, and some tidbits of wisdom I gained from each:

Saturday  
1. Social Media Roundtable:
The effectiveness of various social media platforms including Blogs, Facebook, Twitter, Flickr, Pinterest, etc. and how to use these platforms to engage with your customers.

Tidbit: Don't bombard followers with only sales-related information. You will start to look like a spambot. Use the 1:1:1 rule-- for every 1 sale-related post, do 1 personal post, and 1 post that is related to your craft but not about you (post about other shops, interesting articles, etc.) Balance is key!

2. Financial Planning for the Craft Entrepreneur:

Assistant VP of Business Banking at Chase, Aaron Pitcock, told us everything we needed to know to get things organized on the dreaded financial-side of business form how to open a business checking account, tips for keeping things organized, and what business structure is best for our business.

Tidbit: If you are planning to borrow money for your business at some point, don't wait until you need it. The best time to take out a line of credit is when cash flow is good. Think of it more as an insurance line for when cash flow is not so good.

3. Pricing Strategies for Crafters:

Grace Dobush, creator of Cincinnati's Crafty Supermarket and author of Crafty Superstar, discussed different pricing structures, wholesale vs. retail pricing, and the downfalls of under- and over-pricing.

Tidbit: Keep meticulous records of all of your administrative costs (listing fees, shipping costs, merchant fees, domain name, etc.) for a year. Divide this total by 2080 (# of working hours in a year) and be sure to add that to your hourly wage. It's these little things that add up and eat away at your personal hourly wage.



 4. Careers in Craft:
This panel focused on the lifestyles and journeys of successful business owners who were able to transform their hobbies and passions for craft into full-time careers.

Tidbit: Set goals and put them in writing. Re-evaluate these goals frequently to help you stay on track and to hold you accountable.








5. Working with Retailers:
Handmade shop owners Olivera Bratich (Wholly Craft!), Amanda Mauer Taflinger (Homespun: Modern Handmade), and Nicole Wolfersberger (Paper Crane Studio and Gallery), talk about the best strategies for approaching stores, the differences between consignment and wholesale, and the Do's and Don'ts of retail selling.

Tidbit: Research each store thoroughly before approaching them to sell. Check out their website or visit in person if you can to make sure your item is a good fit. Blindly emailing owners without a sense of where your products fit in with their shop is never a good idea.



6. Maintaining a Webstore:

Alison and Nick Nocera of AlisonRose.com offered insight into the world of e-commerce outside of etsy. They discussed the various shopping cart options to add to your personal site, how to remain customer-friendly, and how to direct traffic to your shop.

Tidbit: Keep shopping cart simple, streamlined, and light in order to direct focus to your products and to avoid overwhelming customers.


7. Organizing a Craft Fair:

Successful craft fair planners walked us through the process of planning a craft fair from beginning to end. They gave us tips on finding funding, how to promote your fair successfully, and how to select venues and vendors.

Tidbit: Start with developing your show's identity and go from there. Create a theme, a website, a logo, and branding before promoting to make it easier for potential vendors to decide whether they are a good fit for the show, as well as to make the event more memorable and identifiable for potential attendees.




8. Connecting to Your Community:

Panelists discussed the importance of going beyond dollars and cents to develop relationships with your community as a means to positively affect local cities and towns, as well as to promote the handmade movement.

Tidbit: Most people these days have heard about the economic and environmental importance of "shopping local" but many are still unsure of how to go about doing that. We as artists and crafters help by giving people an outlet to accomplish this.



Sunday

1. The Craft Fair Experience:
Craft fair insiders gave us the scoop on everything from getting the most out of your application process to being a good vendor and neighbor at the show. 

Tidbit: Don't expect the show organizers to do all the leg work. Utilize the promotional materials that each show gives you and promote to your own fan base.


2. Teaching Your Craft:
Emily Westenhouser, teacher of both craft and fine arts, talked to us about her experience in each of these fields, how she got started, the differences between teaching children and adults, and venues where freelance teachers work. 

Tidbit: For those who are newbies at teaching in the arts and crafts realm, start out by volunteering at community centers, shops, and museums that offer classes. Think of your volunteer experience as long-term training for the teaching jobs you would like to pursue down the line.

3. Getting Published:
We got to interact with Grace Dobush once again as she gave us insider tips on how to get started guest writing for popular blogs, getting articles published in magazines, and even writing your own craft books.

Tidbit: When pitching potential articles to magazine editors, don't just offer a topic, offer a new angle on that topic. For example, don't email and say, "I'd love to write an article about crocheting for your Crochet Monthly Magazine". Be more specific such as, "I'd love to write a How-To article about crocheting miniature dog replicas to go in purses so you can get the look of accessory pups without purchasing a real dog. I have sold many of these crochet dogs at shows and online and many people have expressed interest in learning how to crochet them for themselves."


4. Finding Success On Etsy
We attendees were lucky enough to be graced with the presence of Danielle Maveal from Etsy.com as she spoke to us about what it really takes to be a successful Etsy seller. She addressed such topics as accurate tagging, thorough item descriptions, and what to do if you're an Etsy virgin.

Tidbit: When trying to figure out who your target market is or what your ideal customer looks like, just remember that they probably look just like you...but with more money.

5. Working with Street Teams and Collectives
Stephanie Tardy of Handmade Detroit, Abby Langdon of Etsy's Plush Team, and Cinnamon Cooper of the Chicago Craft Mafia offered incredibly insightful words of wisdom about the ins and outs of starting and operating a successful crafty collective. They discussed everything from funding, to team organizational structures and committee responsibilities, to how to gracefully part ways with not-so-great members. 

Tidbit: Set up a group mission statement at the beginning of formation to establish guidelines for team membership and to avoid getting members whose goals do not align with those of the group.



**WOW! WOW! WOW! So much great information!**

The funny part about all of this is that I only attended 1/3 of the possible sessions that were being held at the caucus. If I were able to attend all of the informational sessions I think my brain would have turned into blissfully educated mush. The creative energy in the room was buzzing, and we left feeling inspired, motivated, rejuvenated, and re-focused. The organizers and volunteers did an excellent job of keeping everyone engaged, informed, and fed. I would definitely attend another caucus in the future!

Did you attend the caucus?? What did you think? I would love to hear from you!

Tuesday, May 31, 2011

Hellooooooo Summer!


The past two days have been HEAVEN! After the rainiest May in Cincinnati in, well, forever, it has been an incredible mood-booster to have two straight days with sunny, zero-rain, 90+ degree weather. Summertime is officially here!


The house I grew up in always had a pool and when I think of summers from my childhood I think Marco Polo, creating whirlpools by walking in circles around the edge of the pool, cookouts, and suntans. It's a wonder my fingers and toes aren't permanently pruney from the endless hours spent underwater. Now, as an adult, I am lucky enough to live right next door to that childhood home, and every year when the temperature soars and the A/C just isn't cutting it, I thank my lucky stars that the pool I spent hours in as a child is still just a couple of steps away.


I declared the past two days a mini-vacation. As all you self-employed people know, when you own your own business it is hard to separate work from downtime. There is always one more listing to create, one little detail to add to the painting, one email to respond to, etc. So, for the past two days, I spent the entire day by the pool, soaking up some sun, drinking some Mike's Hard Lemonades, playing Uno with my love, and having water fights with the fam. I plan to get back to work tomorrow but this little bit of mindless fun has been just want I needed. I am refreshed, relaxed, and filled with renewed creativity!

What are your favorite summertime activities? Favorite summer memories from childhood? I would love to hear about them!

Tuesday, May 3, 2011

New Website: Streamlined and Info-friendly!



I just wanted to pop in to let you all know that I have revamped the MoKoPo Headquarters site! HOORAY! Yes, I know, it seems like I've made it over a thousand times (ok, ok, this is the 4th version) but here's a brief little history of events:

MoKoPo #1 was created via Weebly and it was very simple and boring. It also contained a bunch of my old high school work. Cool.

MoKoPo #2 was launched via Wix. I love the Wix platform but it was more of a portfolio slideshow than anything else and you had to scroll through all of my work to find the one piece you were looking for.

MoKoPo #3 was created more as a headquarters type of site. I wanted categories for my portfolio which was the main focus of this site. However, my "New in the Studio" category quickly became too full and the layout wasn't the best, leaving me little room to add more categories of work.

SO! #4 is officially launched! A few highlights:
  • I nixed the slideshow and went with a gallery layout of my work instead. I also streamlined my portfolio so that it included only the signature "MoKoPo" style that I'm promoting right now, and not everything I've ever done. I think I might create a small website to serve as a full portfolio just for myself but that's on the back-burner.
  • This one has direct links to my other websites including my blog, facebook page, etsy shop, and new Buck and Libby site. The old website was set up so you would click one "blog" on the front page, which would lead you to another page to click, and then FINALLY get to my blog. Blah! Too many steps!
  • An easier to read (and easier to manage) "Upcoming Events" page
  • Social Media Buttons including facebook, twitter, and blogger
  • And my personal favorite out of everything: The front page is LOADED with information! I love that I can post all of the major news on the very first page to keep my fans and followers updated. 

Will this be my last MoKoPo Website revamp? Probably not. But I'm definitely more satisfied with the current set up.

Check out the new site here: www.MoKoPo.com and let me know what you think!

Friday, February 18, 2011

Websites I Love

It's unbelievable how much I have learned about being a business owner just by browsing blogs, keeping my eyes peeled (that saying gives me the creeps by the way), and googling like a crazy person. So, in order to pay it forward, I thought I would share the websites I have found, use, and LOVE.



This is an easy-to-use site for creating mailing lists and email campaigns. My super fun monthly newsletters are created through this site. You can sign up for them over there on the right ----->
or by clicking here: (Newsletter! WooHoo!)



If bookkeeping intimidates you, this will be your best friend. It's super easy to keep track of your finances, you can link up your bank account, and it's FREE. Sa-weeeet!



This blog is stuffed full of awesome tips and articles about owning and running a successful art business. It offers insight on everything from inspiring creativity and pricing your work, to becoming a licensed artist and navigating the twitter world. If you're an artist, you should check it out!


I just recently discovered this website and it's great as both a business owner and an artist. On one hand, I can work as a freelancer, finding jobs that have been posted like website design and illustration. On the other hand, I can find people to hire to do those things that I don't know how to do that can help my business (more intricate website building, bookkeeping, etc.) One-stop shop!

5.  Wix

This is the platform that I used to design and build both of my websites (www.MoKoPo.com and www.MeganPetersLMT.com). It is free to build sites and it's SUPER user-friendly. There are tons of templates to make your own, or you can start from scratch. Love. Love. Love.



This is the website that I order all of my promotional items from. I've gotten everything from business cards to magnets to an art show banner. They always have crazy good deals going on and many times you can get free items as well.


Okay, so they don't have a very creative name, but you know exactly what you're getting! I order all of my clear plastic sleeves for my fine art prints from this company. They have a ZILLION sizing options, fast shipping, and good customer service.


This is the company that I order my shipping supplies from.  They have everything you can think of for shipping/packing purposes at great bulk prices. But be warned, when you order in bulk, you get GIANT packages that take over your living room (haha)